Music, Competition, Nostalgia — New Asher Theatre Offers an Array of Entertainment on the Grand Stra

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When Myrtle Beach-area vacationers are looking for a fun night out, the Grand Strand’s long list of entertainment venues is sure to have an offering that will satisfy most any taste. From talented tribute artists celebrating popular music’s biggest legends to variety shows filled with memorable song and dance routines — and from pirates or knights performing jaw-dropping acrobatic feats to national touring acts or in-house talent delivering unforgettable musical performances — our stretch of the Carolina coast is home to an amazing array of live-entertainment options.

Now, the area’s visitors can add a new option to the already-lengthy list of live-entertainment destinations — as the Asher Theatre, found just off Highway 501 in Myrtle Beach, opened its doors in 2018. Here, the stage plays host to regular performances and competitions that are sure to have audience members tapping their toes and heading home with smiles on their faces.

Next time you and your vacation crew are looking for a unique and fun night out on the Grand Strand, consider one of these performances from the Asher Theatre’s 2019 season:

Hot Jersey Nights (Jan. 3-April 27, 2019): Back in Myrtle Beach by popular demand, this production celebrates the music of Frankie Valli and the Four Seasons. Beginning with the group’s earliest days in a backstreet New Jersey studio and continuing through the success of some of its greatest hits like Rag Doll, Big Girls Don't Cry, Sherry and Walk Like a Man, the hit show is sure to take attendees on a nostalgic musical journey.

The Detroit City Boyz — A Motown Tribute Show (Feb. 1-2, 2019): Celebrating the hits of The Four Tops, The Temptations, Stevie Wonder, Boyz II Men and more, this show features a talented musical foursome who bring some of the top tunes of the ’60s through the ’90s to life. Attendees will be treated to Motown at its best and will hear a collection of tunes that changed America.

Ultimate Karaoke Competition (various dates thought May 2019): Open to attendees and contestants of all ages, the Asher Theatre’s fun-filled karaoke competitions run for eight weeks each, with $250 prizes awarded weekly, and a grand prize of $1,000 awarded to the winner of the finals. The events are hosted by Gypsie Soul, and all attendees are encouraged to have some fun and sing along.

To see the Asher Theatre’s full schedule of events, visit And, after catching a show (or even taking the stage) at the Asher Theatre, head back to your luxurious oceanfront accommodations at The Strand Resort to enjoy our wide array of fun amenities and rest up for another exciting day in the Myrtle Beach area. Book your Grand Strand getaway today — and start planning for some good times on the Carolina coast!

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